Brand Identity Development
Your brand identity is as much about standing out from your competitors as it is fitting with your customers expectations but most importanly, a brand is a promise which when kept, creates preference.
That is what we aim to deliver when developing your brand identity - a preference among consumers for your brand over that of your competitors.
At Darwin Digital, our team have many years experience working with both large established brands and smaller start-ups to develop brand guidelines including; logos, graphic styles, colour schemes, associated imagery, typography and tone of voice. You are able to lean on our many years experience to ensure your brand truly works for your business.
Design for print
Ensuring that your brand and message remain consistent throughout all your marketing material lies at the core of our design for print service.
We design for a wide range of print media including:
- Stationery (business cards, letterheads and compliment slips)
- Information packs
- Annual reports
- Newspaper and magazine advertising
- Expo stands and banners
- Vehicle livery
- Point of sale
Managing the print process ourselves ensures that the quality of the design work we produce is maintained through the print process. Should any adjustment to the designs be required prior to print, we can make them and liaise with the printer, conducting quality checks throughout.
You simply liaise with us to develop a style of print that represents your business or organisation and you receive the finished product at the end of the process.
Designing the architecture of a system is a critical step in the development cycle of any website or application. We generally include this process as part of a project however, we can also offer this as a stand alone service for customers wanting to map out a system prior to engaging with the final supplier. This can allow you to gain a feel for exactly how the end product will function and enable much more accurate costings on the scope of the project in its entirety.
User experience design
When initially designing a website or application, designers make assumptions based on the experiences of the client, the principles of user interface design and our own experiences working with websites and applications.
Conducting user experience testing allows us to test these assumptions and amend the site to enable an exceptional user experience.
We use a few different tools to collect data including; Google Analytics, HotJar, UserTesting.com as well as managing focus groups.
Landing page design
Landing pages are designed in a different way to the other pages on your site. The reason for this is that they have a sole purpose… to convert.
Landing pages should be focused, free from distraction, geared to a single user profile and (in order to be effective) should include the following:
- Bold, engaging, informative and short headline
- Persuasive and informative subheading
- Large, high-quality images showing your product or service
- An explanation of your product or service
- The benefits of your product or service
- The issue your product or service solves
- Positive, trustworthy testimonials
- Contact methods
- A guarantee
- A powerful call to action
The positioning of these elements on the page has a profound impact on their effectiveness and coupled with conversion rate optimisation we are able to build landing pages that will make users want to engage with you.
Taking a mobile-first approach to design and development ensures that your website or application is not only accessible from any device but also makes the most of the capabilities of each device. Every website or application we build is fully responsive and optimised to ensure fast download speeds and minimal data usage.
In order to improve interactions with customers, the key starting point is to understand what those interactions are and where they take place. This gives designers an overview of where they need to focus in order to maximise the available budget and improve the user experience.
Understanding the customer journey from the customer perspective allows us to design interactions for each identified touch-point and if possible, automate these interactions.