Conversion rate optimisation
The optimisation of websites in order to convert more users into leads is key in increasing sales for your business. Simple changes can have a dramatic impact.
Conversion rate optimisation relies on data. This can be from Google Analytics however, more informative data can be obtained from heat mapping, split testing and real user feedback.
Our modular approach to the way we develop sites enables us to quickly change the positioning of elements on the page and refine the design to the optimal conversion rate.
This is very much a process of trial and error based on assumptions however, the returns can be well worth the investment.
Technical on-page SEO
The underlying structure of your website and its code base can have a dramatic effect on the way search engines index your site. Whilst we don’t currently engage in content marketing and keyword targeting, we can ensure that the way your site is built is optimised to the fullest prior to you engaging in other methods of SEO.
We can provide a technical SEO report of what changes are required which you can use as a basis for budget allocation with ourselves or any other agency you choose.
By creating an account with either Campaign Monitor or MailChimp, we can collect contact details from any page on your website or application. These details can be added to various lists so that you are able to market the right content to the right users at the right time.
As an interesting statistic - there are three times more email accounts than there are Facebook and Twitter combined. That’s huge!
Where we can really help is in the building of beautiful, user friendly, HTML emails that responds to each device and presents your business or organisation in the best possible light.
Once the templates are built you can edit the content yourself from within either Campaign Monitor or MailChimp.
Often clients allocate their budget to the build of a new website and, once the site is built, leave it there. We believe this leads to a peak and trough lifecycle of your website. Initially, everything looks and functions well and traffic increases but soon becomes outdated by newer technologies. Users and their engagement begin to decline.
We strongly suggest a continuous investment policy in your online presence to ensure you are always one step ahead of the competition. This allows designers and developers to make suggestions and introduce you to new technologies that you may not have been aware of. As digital business consultants, we can advise on areas where you can boost your KPI’s and ensure your site is working to the best of its ability.
As time goes on, parts of your website or application will need updating. With the changes in technology continuing at an exponential rate, this is an inevitability. We work proactively to inform you when and where updates are needed to ensure your product continues to function seamlessly.
CMS updates are usually available every six months or so and tend to focus on increased security and improved usability. Whilst some updates are manageable by administration staff, we recommend having professional developers make any updates in order to minimise unwanted downtime should issues arise.
Darwin Digital can produce guidelines /code of conduct for your interactions on Social Media. This will help when others in your organisation are regularly engaging in discussions.
To measure the effectiveness of your Social Media activity we recommend you sign up to one of the following social media management tools:
- Sprout Social
- Agora Pulse
We can also design your social media accounts to ensure they are on brand and images/logos are of the highest quality. Applying this level of consistency through every touchpoint of your brand ensures you present your business or organisation professionally at all times.